What will my response rate be? What ROI will I get? These questions are the usually the first to leave our customers' mouths. It's an understandable question, but not one that can be easily answered...
Many factors are at play in marketing. We want our clients to learn about the marketing process, so they will know why their postcards are going to bring results that they want. There isn't a magic number for a successful response rate, and a good ROI is not dependent on getting a massive response. Marketing is a complex process, but direct mail is a time-tested and proven method of getting results.
Watch this video as Joy explains this discussion of Response Rate vs. ROI.
The PostcardMania Channel on YouTube provides useful, actionable content for improving your business' marketing and advertising campaigns. Our emphasis is on direct mail postcard marketing, but we also provide expert advice, commentary, and tips for other marketing mediums like email, website design, pay per click, and more. Find out more about PostcardMania on our website: http://www.postcardmania.com.
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Source: http://www.youtube.com/watch?v=86W6QLowoF8
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